Matsucchan market

Rindo Ashiro

When you think of ``gentian'', you have the image of a bon flower, but in summer, it looks hazy and when combined with white flowers, it creates a cool feeling. In autumn, enjoy the contrast of colors such as yellow carnations and blue gentians, or pink roses and blue gentians. We deliver gentian flowers to all over the country from Hachimantai City, which ranks number one in Japan in both quality and production value.

Wasinoo Co., Ltd.

Established in 1829, it is one of the oldest breweries in the prefecture. A slightly dry sake with a pleasant texture that you won't get tired of drinking. The name of the brand dates back to the ancient times when Mt. Iwate was the habitat of the giant eagle and was also known as Mt. Iwawashi (Ganju-san), so the name ``Washi-no-o'' came from the meaning of the sake brewery at the foot of the mountain. It is also said that when the snow melts in early spring, the remaining snow on Mt. Iwate, which can be seen from the sake brewery, looks like a giant eagle with its wings spread. [Main products] Washinoo

Hazawa confectionery

Nanbu rice crackers are made using Nanbu wheat from Iwate Prefecture and are baked one by one with great care. It has been loved for a long time for its simple, timeless taste of just the right amount of sweetness and saltiness. There is also a rare dish made with thinly grilled karinto. The light texture and not-too-sweet taste are exquisite.