Roadside station “Genbikei”

Iwate Kura Beer

Iwate Kura Beer is committed to locally produced beer, and contracts with farmers and agricultural cooperatives to grow wheat and process malt. Active fermentation at room temperature produces a flavorful beer packed with vitamins and other micronutrients. We produce fresh, healthy beer without any filtration or sterilization to preserve flavor and nutrition.

Amaranth sable/shiitake sable

Amaranthus, a cereal grain carefully cultivated using organic farming methods in the mountainous area of ​​Senmaya-Shimizu, a village of natural greenery and babbling streams, is kneaded with domestic southern wheat and high-quality butter and baked. There are also ``Shiitake Mushrooms'' made with Shiitake mushrooms.

Kamabata weaving

Also known as ``sakiori'', it is a textile that has been passed down in rural areas since ancient times. It is a thick fabric made from torn threads of old cloth, and is a folk art created from the wisdom of not wasting old things.