The scenic beauty of Genbikei (Ichinoseki) is famous in the southern part of the prefecture and is visited by many people, but if you go upstream for about a minute by car (about 10 minutes on foot) from there, you will find the Chojataki Bridge. I think the nearby Genbikei Valley is also a hidden camera spot. Before the violent flow begins, it is a quiet place like Okugenbikei, which is different from the lively spot of dango flying in baskets. If you continue along Route 342 from there, you will find homemade ice cream made with seasonal ingredients from Ichinoseki, where you can enjoy the flavors of the four seasons. During the season, there is often a line. Please come and visit us.
Our company is a bus company that was established on June 1, 1976, through the merger of three companies in Iwate Prefecture: the former Iwate Prefecture Minami Bus Co., Ltd., the former Iwate Chuo Bus Co., Ltd., and the former Hanamaki Bus Co., Ltd. It is one of the nation’s leading bus companies with routes to most areas south of Morioka in Iwate Prefecture. We also operate express buses from Morioka, Hanamaki, and Kamaishi to Tokyo and Yokohama. In addition to operating route buses, we operate sightseeing buses as well as handle accommodation reservations and travel consultations all over the country, working together as a subsidiary to serve everyone.
■Head office: 3-55 Morioka Ekimae-dori, Morioka City, Iwate Prefecture
Thanks to our customers who always come to Iwate, we enjoy working in various scenery. Nowadays, there is a wide variety of travel information available, and many people seem to be able to enjoy it on their own, but I think you can get on the bus and talk to local guides about dialects and hidden information. Come and enjoy Iwate’s sky, wind, people, mountains, rivers, and hot springs. We also have regular sightseeing buses, so please take advantage of them.