Gomaibashi Winery

Timber town city

During the feudal period, there were markets all over Morioka Castle. Much of it has been lost to the times, but Morioka still has a market of simple humanity. Ihatov Avenue, lined with monuments to Kenji Miyazawa, is 400 meters long. The streets are lined with shops, and the streets are filled with shoppers. In addition to selling fresh vegetables, fruits, and pickles at bargain prices, you can also enjoy local sake and beer while walking.

Daimaruya Co., Ltd. Murata Confectionery Store

Since its founding in 1952, Daimaruya has carefully examined the raw materials to satisfy even those who are particular about ingredients, and each product is carefully crafted one by one by confectionery artisans who have inherited the tradition. The taste of a long-established store, moist and elegant sweetness, and the fresh sweets are a feast for the eyes.

Yoshikuni Footwear Store (Nanbu Kiri Geta)

Paulownia is the prefecture's flower, and Iwate Prefecture is known as one of Japan's leading producers of paulownia. It has long been called the "purple paulownia of the south" and is loved for its beautiful, slightly purplish skin. You can feel the culture of Morioka through the Nanbu paulownia geta, which is made by the only geta craftsman in Morioka and has fine grain and is light and comfortable to the touch.