Direct-from-the-farm facility “Heromachi Direct-to-Farm Center”

Roadside Station “Kuji” Yamase Dofukan

Yamase Dofukan is divided into two parts: ``Tsuchi no Yakata'', which is a product center, and ``Kaze no Yakata'', which is a tourist exchange center. The local product store ``Tsuchi no Yakata'' sells Kuji Kohaku and locally harvested seasonal vegetables, and there is also a local product store, making it the perfect place to pick up souvenirs. In addition, the tourist exchange center ``Kaze no Yakata'' displays floats and portable shrines that are actually used in the Kuji Autumn Festival. The actual festival is shown on a video monitor, and local materials are also on display to convey the charm of Kuji. There are also restaurants that are popular for their rice bowls topped with plenty of local seafood. In front of you is Retro Plaza, which is lined with restaurants and miscellaneous goods stores.

Roadside station “Shirakaba no Sato Yamagata”

A roadside station located along National Route 281, approximately halfway between Kuzumaki Town and Kuji City. The specialty products corner sells locally produced fresh vegetables and grains, as well as crafts. You can also try the local gourmet "Mamebu" at "Yamagata" inside the roadside station.

Roadside station “Iwate Kita Sanriku”

The roadside station "Iwate Kita-Sanriku" opened in April 2023 as an exchange base facility that connects the "sea, mountains, village, and people" of Kita-Sanriku. There is a merchandise corner with fresh local products from Kita-Sanriku (Hirono Town, Kuji City, Fudai Village, Noda Village), a kids space where children can have fun, and a food and beverage corner. In addition, ``Ishitsubute Park'' will be opened outdoors, where Tohoku's first Pokémon playground equipment will be installed. There is also a gas station attached, making it a convenient and enjoyable place to stop during your drive.