Yabukawa soba

Sakuragao Sake Brewery Co., Ltd.

Sakuragao's sake brewing mainly uses raw materials from Iwate Prefecture, and is particular about making all Iwate sake, using yeast and seed koji from the prefecture. We produce sake with a harmonious balance of smooth, delicate taste and rich aroma. [Main products] Sakura face, northern lover

Murata Folk Crafts Studio

A local toy workshop founded in 1963. Cocoon crafts that convey warmth, such as zodiac signs and carp streamers, are popular for their smiley faces and have become one of Iwate's representative local toys.

Wanko Soba (Morioka)

"Wanko" is a dialect that refers to a wooden bowl. In areas such as Morioka and Hanamaki, there was a custom of serving soba to entertain guests. The only way to serve freshly boiled food to a large number of customers at once is to serve it in small portions in bowls. This etiquette is said to be the origin of Wanko Soba. The reason why you are forced to refill your plate as soon as you finish eating is a courtesy of hospitality towards guests, which is called ``otebachi.'' ``Wanko Soba'' is a playful dish where the waitstaff throws soba noodles in one after another while shouting ``Hai, Dokkoi. The greeting "Gochisousama" is not understood there. The food is served until the bowl is covered.