Nanbu Senbei Long-established Shirasawa Senbei store

Daimaruya Co., Ltd. Murata Confectionery Store

Since its founding in 1952, Daimaruya has carefully examined the raw materials to satisfy even those who are particular about ingredients, and each product is carefully crafted one by one by confectionery artisans who have inherited the tradition. The taste of a long-established store, moist and elegant sweetness, and the fresh sweets are a feast for the eyes.

Yoshikuni Footwear Store (Nanbu Kiri Geta)

Paulownia is the prefecture's flower, and Iwate Prefecture is known as one of Japan's leading producers of paulownia. It has long been called the "purple paulownia of the south" and is loved for its beautiful, slightly purplish skin. You can feel the culture of Morioka through the Nanbu paulownia geta, which is made by the only geta craftsman in Morioka and has fine grain and is light and comfortable to the touch.

Nanbu Ironware (Morioka)

Nanbu ironware, which has a wide variety of types and uses, from stately tea kettles, iron kettles, and modern pots to accessories such as wind chimes, is a representative traditional craft of Iwate. The area around Morioka has long been rich in raw materials for iron sand, river sand, clay, lacquer, and charcoal, making it ideal for producing castings. It is said that Nanbu ironware began when the lord of the Nanbu domain hired casters and pot makers from Koshu and Kyoto to make tea ceremony pots, weapons, temple bells, and other items. Since the Meiji era, Nanbu ironware has received high praise overseas, and in 1975, Nanbu ironware was designated as the first traditional craft in Japan.